Justin Harris Associates

Management Guidance for Technology Businesses

Why JHA?

starting a new business | approach your marketplace | going concern, but stagnating | need electronic collateral

Do you need help structuring to approach your marketplace?

Market segmentation…define the universe and give three examples?

Is your approach to capturing your market realistic? How do you face your competition? How do you communicate with your customers? Is your pricing cost based or value based? If it is value based, can you make money? If it is cost based, are you leaving money on the table?

Are you going after the most logical targets first? What is your strategy for refining your selling approach? What distribution mechanism will you use? How will you evolve it as you grow?

Should you advertise? Is there a less expensive alternative? Will you develop a printed brochure? Is it the most efficient way of getting your target customers to learn about you and to be able to sell you within their organization?

Speak with us. JHA can tap into more than 25 years experience in the business-to-business environment working through these issues for a wide spectrum of technology-oriented businesses. JHA can help you get to where you want to be.